Your Campaign Identity Toolkit
Light the Way: The Campaign for Berkeley launched on February 29, 2020, and aims to raise $6 billion — the university’s largest-ever fundraising goal — by the end of 2023. A goal so significant calls for a robust, flexible communications framework that can be easily applied across a wide variety of channels. On this site, you will find tools to help you seamlessly integrate the campaign into your projects.
Everything you need to make your project look on-brand.
Read some sample messaging and get to know our editorial style.
View stories that feature major campaign milestones.
Tools and templates to plan your next meeting or party.
Questions? Comments? We’d like to hear from you.