Your Campaign Identity Toolkit
Light the Way: The Campaign for Berkeley launched on February 29, 2020, and aims to raise $6 billion — the university’s largest-ever fundraising goal — by the end of 2023. A goal so significant calls for a robust, flexible communications framework that can be easily applied across a wide variety of channels. On this site, you will find tools to help you seamlessly integrate the campaign into your projects.
Visual Identity & Photos
Everything you need to make your project look on-brand.
Read some sample messaging and get to know our editorial style.
View our press releases or download our media kit.
Event & Social Media Tools
Tools and templates to plan your next meeting or party.
Questions? Comments? We’d like to hear from you.