Your Campaign Identity Toolkit

Light the Way: The Campaign for Berkeley launched on February 29, 2020, and aims to raise $6 billion — the university’s largest-ever fundraising goal — by the end of 2023. A goal so significant calls for a robust, flexible communications framework that can be easily applied across a wide variety of channels. On this site, you will find tools to help you seamlessly integrate the campaign into your projects.

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Visual Identity & Photos

Everything you need to make your project look on-brand.

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Read some sample messaging and get to know our editorial style.

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View stories that feature major campaign milestones.

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Event & Social Media Tools

Tools and templates to plan your next meeting or party.

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Questions? Comments? We’d like to hear from you.