Language

Language Hero Banner
The words we use play a central role in the stories we tell about Berkeley. As we move out of our previous campaign and into the future for which it helped pave the way, we are happy to provide sample messaging in addition to our extensive style guide.

Philanthropic Messaging

Our recent Light the Way campaign challenged the philanthropic community to partner with the university to help illuminate new possibilities for a better tomorrow by empowering the next generation of leaders, pushing boundaries of knowledge, challenging convention, and fueling innovative solutions for society’s greatest challenges. As we move forward past the conclusion of the campaign, we can boldly proclaim that we are brilliant together, shining UC Berkeley’s light on the world through myriad new faculty and student initiatives, new research, and enhanced academic and physical infrastructure. Even with that accomplishment, our community’s support remains critical to Berkeley’s success. But so long as forward-thinking donors continue to share our vision for a better, brighter future, there is nothing that Berkeley cannot achieve.