Visual Identity
These visual resources can help set the stage for storytelling, assisting you in forging a strong emotional connection between your content and UC Berkeley.
The Berkeley Seal
UC Berkeley’s seal is derived from the University of California’s official seal. It is one of our most timeless symbols as an academic powerhouse. We recommend using it in advancement communications when you prefer a more official university appearance. For something more informal, the Berkeley word mark is sufficient.
Clearance
- Minimum size ⅞” or 80px
- Minimum space around seal is ⅛ its height.
Guidelines
- Do not alter or recolor the Berkeley seal.
- Do not crop, rotate, screen, or obscure the Berkeley seal.
- When used in one-color printing, use the “line” version of the Berkeley seal in Pantone 540 or black.