Visual Identity & Photos

Our design elements provide a powerful set of tools to help you convey the personality of the campaign. They set the stage for storytelling, and will help you to forge a strong emotional connection with our brand.

Color Palette

Color is one of the most recognizable aspects of our advancement brand identity. Using color appropriately is one of the easiest ways to make sure that our materials reflect a cohesive image.

Our color palette has two layers: a primary palette (comprised of blue and gold tones) and a secondary (brighter, bolder colors for use as an accent).


When using color builds, always use the color values listed. They were adjusted for the best reproduction in print and on screen and do not match PantoneĀ® Color Bridge breakdowns.


Color Chart

Adobe Swatch Exchange file

Primary Palette
Berkeley Blue

Berkeley Blue

PANTONE 282
C : 100 | M : 71
Y : 10 | K : 47
#003262

California Gold

California Gold

PANTONE 123
C : 0 | M : 32
Y : 100 | K : 0
#FDB515


Secondary Palette
Founder's Rock

Founder's Rock

PANTONE 7697
C : 76 | M : 34
Y : 21 | K : 0
#3B7EA1

Medalist

Medalist

PANTONE 7550
C : 0 | M : 34
Y : 98 | K : 12
#C4820E

Ion

Ion

PANTONE 381
C : 23 | M : 0
Y : 89 | K : 0
#CFDD45

Soybean

Soybean

PANTONE 7746
C : 17 | M : 0
Y : 88 | K : 39
#859438

Stone Pine

Stone Pine

PANTONE 450
C : 40 | M : 40
Y : 80 | K : 55
#584F29

Sather Gate

Sather Gate

PANTONE 558
C : 25 | M : 2
Y : 30 | K : 4
#B9D3B6

Lawrence

Lawrence

PANTONE 306
C : 79 | M : 0
Y : 6 | K : 5
#00B0DA

Lap Lane

Lap Lane

PANTONE 326
C : 81 | M : 0
Y : 39 | K : 0
#00A598

Pacific

Pacific

PANTONE 431
C : 45 | M : 25
Y : 16 | K : 59
#46535E