Visual Identity & Photos

Our design elements provide a powerful set of tools to help you convey the personality of the campaign. They set the stage for storytelling, and will help you to forge a strong emotional connection with our brand.


Our university typeface, Freight, features Sans, Text and Micro fonts. The Freight family was selected because it is warm, open and legible at all sizes. Flexibility comes from using one type family that contains all necessary styles.


Freight is an Open Type font family made up of three styles, each with six weights and an extensive character set. Each style includes small capitals, fractions, standard ligature, lining and oldstyle figures, and more. The Freight family supports over 90 languages. Download information for accessing Freight using the Creative Cloud desktop application.

If you are building a website using some other platform, you will need to enter into a licensing agreement with Typekit in order to use Freight fonts. The basic cost runs $8 per month (1M page views per month). If your department needs more page views, Typekit has business plans to fit your needs.

Freight Type Samples

Open Sans

Open Sans is recommended as the free web font alternative to Freight Sans. Commissioned by Google and optimized for web and mobile interfaces, Open Sans has excellent legibility characteristics in its letterforms. Like Freight Sans, it is a humanist sans serif typeface with a friendly appearance. Open Sans is downloadable free of charge at Font Squirrel.

Open Sans Sample